Arsenal is one of the most popular English Premier League clubs in Kenya. The football club has entered into a partnership with the biggest betting company in East Africa, SportPesa. SportPesa is now Arsenal’s Official Betting Partner in Kenya. The deal between SportPesa and Arsenal was signed at the Emirates Stadium in London, UK.
How will the SportPesa and Arsenal partnership help SportPesa fans and Kenyan football? Kenyans have been buying locally made Arsenal FC sports gear for years. They will now be able to acquire official Arsenal merchandise. It will also be easier for Arsenal fans in Kenya to obtain match tickets for Arsenal games.
They can then go and watch their favorite English Premier League team playing live at the Emirates Stadium against equally popular rivals such as Manchester United, Chelsea and Manchester City. Playing in the English Premier League would be a dream come true for many Kenyans. Young and talented Kenyan footballers now have a bigger chance of being spotted by Arsenal’s talent scouts.
The deal with the Premier League football club will be of great benefit to SportPesa fans in Kenya and beyond. SportPesa is already the official sponsor of the Kenya Premier League, which has been renamed SportPesa Premier League. This is in addition to the betting company sponsoring other soccer teams at the grassroots, and the SportPesa Super 8 League.
SportPesa and Arsenal FC Partnership Deal to Benefit Kenyans
The SportPesa partnership with Arsenal FC will also help boost Kenyan football. Under the SportPesa and Arsenal deal, the UK club will provide Arsenal-trained coaches who will conduct 5-day training camps in Kenya. These camps will be held twice every year.
The partnership might even see Kenya qualify for the World Cup in the near future. The target is on the 2022 FIFA World Cup in Qatar. This is because local football administrators will now be able to meet Arsenal staff and learn from them.
The training camps will “be designed to ensure that both footballers and coaches in Kenya learn to incorporate the key principles of ‘playing the Arsenal way’. These camps will also help support the initiatives that SportPesa have in place to identify and nurture talent at a grassroots level”.
The SportPesa and Arsenal FC partnership deal will also enable the betting company engage with the club’s East African fans directly. This will be through Arsenal’s digital channels, among others. Such engagement will help promote the SportPesa jackpot games. The SportPesa and Arsenal partnership will assist with the growth of football in Kenya.
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